Clarity, without the chaos.
Clarity, without the chaos.
Every week, roughly 17,000 transactions move through this business. Each one is a vote. A Lager ordered without looking at the menu. A Margarita that arrives first because the server knows it's quick. A Steak and Frites that barely moves — quietly costing more than it earns.
Menu engineering is the practice of reading those votes. Not to reduce the menu to a spreadsheet. But to protect the things worth protecting: the kitchen, the craft, the people on both sides of the pass.
The data doesn't judge the food. It protects the people who make it.
How many times did someone order this last month? High volume means the room has spoken. Low volume raises a question worth asking.
What's left after the ingredients are paid for? That's gross profit per unit — the difference between a dish that funds the business and one that quietly drains it.
These are earning their place. Protect what makes them work. Keep them visible. If the price hasn't moved in two years, it probably should.
The room loves them. The margin doesn't. A careful price adjustment rarely loses the guest — and can recover tens of millions a month.
There's something here. The dish can do more, but the room hasn't found it yet. Better placement. A word from the right server. Sometimes that's all it takes.
Not every dish earns its space. Some stay out of habit. The honest question: if it weren't on the menu, would anyone ask for it?
Which BSB item is a Star right now?
150 units a month. 25% COGS. That's Rp 15.75M in monthly gross profit from a single cocktail. The price hasn't moved in over a year. A Rp 10k increase on a drink people order without thinking twice is probably overdue.
35 units a month. Rp 53k GP per unit. Below the line on both axes. The question isn't whether the dish is good. The question is whether the business can afford to keep it.
15 covers a month — but Rp 261k gross profit per unit. The maths on this one is striking. If servers were talking it up the way they talk up the Lager, the GP contribution could be three or four times what it is now.
1,700 units a month. The room's order of choice. GP sits at Rp 65.5k — just below the threshold. A Rp 10k move flips it to Star and adds roughly Rp 17M a month in gross profit. That's not a small number.
Command Centre gives you the daily read — revenue, alerts, top items, and a briefing on what's worth paying attention to right now.
Menu Engineering is where the work happens. Every item, plotted. The full scatter, the full table, pricing recommendations built from your actual April data.
Upload a CSV from Quinos anytime to refresh the numbers. The dashboard updates everything immediately.
The menu is already telling you something. This is just the translation.
April closed at Rp 4.71B across 30,925 covers. Rp 175k a head, on average.
The Brewhouse carried the room — Rp 1.99B in revenue, more than any other department. BSB Lager alone: 1,700 pints a month. The bar knows what it's doing.
Classic Margarita holds the cocktail line. 150 units. 25% COGS. Rp 15.75M in monthly gross profit from a single drink.
Steak and Frites is the quiet problem. 15 covers a month — but Rp 261k gross profit per unit. A word from the right server could change that completely.
Open AI Insights for the full read.
| Rank | Name | Visits | Total Spend | Avg/Bill | Discount |
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| Category | Item | Units/moThese are proportional estimates — category totals come from your April 2026 Quinos POS report; the per-item split is weighted by relative popularity. Upload an item-level CSV to replace with real counts. | GP/unit | Monthly GP | COGS% | Price | On Menu | Quadrant | Flag | Action | Your New Price |
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Weighted basket increase vs April 2026 invoices, pre-loaded from your May 2026 supplier analysis. Edit any value if costs have changed — the price recommendations update automatically.
These values define the Star/Plowhorse/Puzzle/Dog quadrants. Changes re-classify all 122 items instantly.
item_name, qty_sold, date. The dashboard will automatically replace these estimates with your real figures.